Account Executive at Cosmose

Job Description

Key Responsibilities

• Establish and maintain long-term relationships with existing customers while actively seeking new business opportunities through networking, referrals, and targeted outreach.
• Design and implement digital marketing strategies that align with business objectives, focusing on brand promotion, user acquisition, and conversion rate optimization across various online platforms.
• Coordinate with media agencies and suppliers to negotiate contracts, manage campaign placements, and ensure compliance with brand guidelines and advertising standards.
• Oversee the entire budget planning lifecycle, including forecasting, allocation, cost monitoring, and ROI analysis for client projects.
• Develop and present compelling proposals to clients, highlighting the value proposition of proposed strategies and their potential impact on business outcomes.
• Monitor campaign performance on a daily basis using analytics tools and dashboards, identifying trends, anomalies, and areas for improvement.
• Conduct in-depth analysis of key performance indicators (KPIs) such as click-through rates, engagement metrics, and customer retention rates to inform data-driven decisions.
• Prepare and deliver regular performance reports to clients, ensuring transparency, clarity, and actionable insights in all communications.
• Stay abreast of industry trends, competitor activities, and emerging technologies to continuously refine strategies and maintain a competitive edge.
• Collaborate with cross-functional teams including sales, product development, and analytics to ensure cohesive execution of customer-centric initiatives.

Job Requirements

• Proven experience (minimum 3 years) in customer relationship management, digital marketing, or related fields with a track record of successful client acquisition and retention.
• Strong understanding of digital marketing channels, including social media advertising, programmatic buying, SEO/SEM, and content marketing strategies.
• Excellent communication and interpersonal skills, with the ability to articulate complex concepts clearly and build rapport with clients and stakeholders.
• Proficiency in data analysis tools (e.g., Google Analytics, Tableau, Excel) and CRM software (e.g., Salesforce, HubSpot) to track performance metrics and manage client interactions.
• Ability to create and present compelling visual reports and presentations that highlight campaign performance, ROI, and strategic recommendations.
• Strong organizational skills with the ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
• Knowledge of budget management principles, including cost forecasting, allocation, and optimization techniques to maximize campaign efficiency.
• Excellent problem-solving abilities to address client concerns, resolve campaign issues, and adapt strategies to changing market conditions.
• Ability to work independently and collaboratively in a fast-paced environment, demonstrating flexibility and adaptability to evolving business needs.
• Preferred qualifications include a bachelor's degree in marketing, business administration, or a related field, along with certifications in digital marketing or CRM management.