ASO Manager at Bitget Wallet

Job Description

Key Responsibilities

• Conduct ongoing research on algorithm updates for iOS and Google Play to identify opportunities for ASO strategy refinement.
• Design and execute keyword optimization plans, including semantic analysis, competitor keyword benchmarking, and multi-language keyword strategies.
• Monitor daily performance metrics such as click-through rates, conversion rates, and organic traffic volume to assess optimization effectiveness.
• Develop and maintain a keyword database, prioritizing high-impact keywords and optimizing their placement in app titles, descriptions, and metadata.
• Implement A/B testing for app store optimization tactics to validate the impact of different strategies on user acquisition.
• Collaborate with marketing teams to create localized content strategies that align with regional user preferences and search trends.
• Track and report on regional competitor activity, including keyword strategies, app descriptions, and promotional tactics.
• Prepare monthly performance reports analyzing keyword rankings, conversion rates, and traffic sources to guide strategic adjustments.
• Develop and execute traffic generation campaigns to boost app store downloads and improve financial chart rankings.
• Stay updated with industry trends and competitor strategies to maintain a competitive edge in app store optimization.

Job Requirements

• Proven experience in ASO optimization with a strong track record of improving keyword rankings and conversion rates.
• Deep understanding of iOS and Google Play algorithm mechanics, including ranking factors and search behavior patterns.
• Excellent analytical skills to interpret app store data and create actionable optimization strategies.
• Proficiency in keyword research tools (e.g., Sensor Tower, App Annie) and SEO best practices for app store environments.
• Ability to develop and implement multi-channel optimization strategies that combine keyword, metadata, and content optimization.
• Strong collaboration skills to work with cross-functional teams including marketing, product, and regional operations.
• Experience in creating localized content strategies that align with regional market requirements and user preferences.
• Knowledge of financial chart analysis tools to monitor and improve app store rankings and download metrics.
• Excellent communication skills to present optimization findings and strategy recommendations to stakeholders.
• Ability to adapt to changing algorithm updates and market trends while maintaining consistent optimization results.
• Proficiency in data visualization tools to create clear and actionable reports for team alignment and decision-making.
• Strong attention to detail to ensure accurate keyword placement, metadata optimization, and content quality across platforms.
• Experience with A/B testing frameworks to evaluate the effectiveness of different optimization approaches.
• Knowledge of user acquisition metrics and conversion funnel analysis to optimize app store performance.
• Ability to develop and execute traffic generation campaigns that align with business goals and market demands.
• Excellent problem-solving skills to address optimization challenges and improve app store visibility.
• Proficiency in managing and analyzing large datasets to identify trends and optimize strategies.
• Knowledge of competitor analysis methodologies to benchmark performance and identify opportunities for improvement.
• Ability to create and maintain a comprehensive ASO strategy that aligns with business objectives and market trends.