CMO at CoinUp.io

Job Description

Key Responsibilities

• Participate in or lead brand promotion initiatives by setting clear goals, developing effective strategies, and executing plans to achieve measurable results.
• Increase CEX transaction participation by designing and implementing growth strategies for trading products, optimizing campaigns using growth hacking techniques and data analysis.
• Build and refine the product growth flywheel to boost user activity, transaction volume, and TVL through precise KPI management and iterative testing.
• Lead cross-functional collaboration with product and technical teams to ensure accurate implementation and rapid iteration of campaign requirements.
• Identify and establish strategic external partnerships to accelerate market penetration and brand influence through joint marketing efforts.
• Monitor market trends and competitor activities using advanced analytics tools, adjusting strategies to maintain a competitive edge.

Job Requirements

• Proven experience in brand promotion, growth marketing, or product growth within the cryptocurrency or fintech industry.
• Strong analytical skills with the ability to leverage data for decision-making and strategy optimization.
• Experience in growth hacking techniques and executing data-driven marketing campaigns.
• Excellent leadership and collaboration skills to work effectively with cross-functional teams.
• Ability to identify and establish strategic partnerships to enhance market reach.
• Familiarity with advanced analytics tools to monitor market dynamics and competitor activities.