Job Description
As a Community Operations Manager, you will be responsible for the strategic development and daily management of user communities to drive engagement, loyalty, and growth. This role requires a deep understanding of community building principles and the ability to execute comprehensive operations plans across multiple platforms. You will work closely with cross-functional teams to align community initiatives with business objectives and ensure consistent delivery of value to members. The ideal candidate will also focus on creating a vibrant and inclusive community environment that fosters long-term relationships with users while maintaining brand consistency and operational excellence.
Key Responsibilities
- Lead the creation and maintenance of official communities on platforms such as WeChat, Telegram, Discord, and others, ensuring alignment with brand identity and user needs
- Develop and implement community growth strategies including recruitment, user onboarding, and retention programs to expand membership base
- Design and execute engaging community activities, events, and campaigns to foster interaction and strengthen member relationships
- Monitor community performance metrics, analyze user behavior patterns, and continuously optimize operational processes for efficiency and impact
- Establish feedback mechanisms to gather insights from community members and incorporate them into improvement initiatives
- Collaborate with marketing and product teams to create content that resonates with the target audience and drives participation
- Implement innovative solutions to enhance community engagement, such as gamification elements, exclusive perks, and interactive features
- Develop community guidelines and moderation policies to ensure a safe, respectful, and productive environment for all members
- Track key performance indicators (KPIs) such as member retention rates, activity levels, and conversion metrics to measure success
- Stay updated on industry trends and competitor activities to maintain a competitive edge in community operations
Job Requirements
- Proven experience in community management, preferably in SaaS, tech, or digital products industries
- Excellent understanding of social media platforms and community tools (e.g., Discord, Telegram, WeChat)
- Strong analytical skills with ability to interpret data and derive actionable insights
- Excellent communication and interpersonal skills with proven ability to engage and retain users
- Experience with community growth strategies, including referral programs and user acquisition tactics
- Ability to develop and execute creative marketing campaigns tailored to community needs
- Proficiency in content creation and curation for online communities
- Excellent organizational skills with ability to manage multiple projects simultaneously
- Strong attention to detail and commitment to quality in all community operations
- Fluency in English and/or Chinese, with ability to communicate effectively with diverse user groups
Preferred Qualifications
- Experience with community analytics tools and user engagement platforms
- Understanding of digital marketing principles and SEO strategies
- Familiarity with customer relationship management (CRM) systems
- Experience with community moderation and conflict resolution
- Knowledge of user psychology and behavioral economics principles
