Job Description
The role focuses on Reddit and forum community management. You will be responsible for enhancing brand visibility and user trust through community engagement, localized content creation, and public sentiment management, while also serving as a bridge between the community and internal product teams.
Key Responsibilities
- Reddit & Forum Daily Operations:
- Manage the exchange's official Subreddit and accounts on crypto forums like Bitcointalk and Quora.
- Engage actively in mainstream crypto communities (e.g., r/CryptoCurrency, r/Bitcoin, r/ethereum) to boost organic brand exposure through valuable discussions.
- Plan and execute native Reddit campaigns, such as AMAs with executives/project teams, trading competitions, and educational events.
- Monitor brand mentions on Reddit in real-time, track community sentiment, and address user feedback professionally and empathetically.
- Content Creation & "Reddit-Friendly" Communication:
- Translate complex financial products (e.g., Futures, Staking, Launchpad, API) into easy-to-understand, Reddit-friendly formats like TL;DR summaries and in-depth posts.
- Leverage industry trends, memes, and breaking news to create viral-native content aligned with exchange offerings.
- Cross-Team Collaboration & Feedback Loop:
- Establish efficient response mechanisms to escalate product bugs, user requests, and support issues from Reddit to internal teams.
- Coordinate with Social Team members (Twitter/X, Telegram, Discord) to ensure consistency in global marketing campaigns.
- Data Tracking & Review:
- Analyze key Reddit metrics (Karma, engagement rates, traffic conversion, sentiment shifts) and optimize strategies via weekly/monthly reports.
Job Requirements
- Experience: 1–3 years in crypto/Web3 community management, with 1+ year specifically on Reddit.
- Reddit Expertise: Deep understanding of Reddit’s algorithm, Karma system, Subreddit rules, and culture. Knows what content gets upvoted/downvoted or risks bans.
- Crypto Knowledge: Proficient in trading basics (spot, derivatives, DeFi, Web3) and can differentiate APR vs. APY, Layer 1 vs. Layer 2.
- Language Skills: Fluent English with excellent writing ability; adept at internet slang and humor.
- Resilience: Stays calm under pressure, handles criticism empathetically, and communicates effectively during crises.
Benefits
- Bi-monthly paid leave.
- Team-building events and exclusive company activities.
- More perks to explore upon joining.
