Director of Marketing at 88EX

The Director of Marketing role at 88EX demands a strategic leader with hands-on experience in offline marketing campaigns, team management, and performance analysis. The ideal candidate must excel in cryptocurrency exchange operations and have a proven track record in driving customer acquisition and brand awareness.

• Strategic Planning: Develop and execute comprehensive field promotion strategies aligned with company objectives.
• Team Leadership: Recruit, train, and manage field promotion teams to enhance execution efficiency.
• Performance Tracking: Monitor KPIs such as registrations, qualified leads, and conversion rates to optimize strategies.
• Industry Expertise: Deep understanding of cryptocurrency exchange operations (spot trading, contracts, wealth management, Staking).
• Cross-functional Collaboration: Exceptional communication skills and ability to work with multiple departments.

88EX, likely a cryptocurrency exchange, is seeking a Director of Marketing to bolster its offline marketing efforts. The emphasis on field promotion strategies, team leadership, and performance analysis suggests a focus on expanding market reach and customer acquisition in the competitive fintech space. The preference for candidates with experience in platforms like Meituan, Shopee, or Grab indicates a desire for professionals who can adapt scalable marketing techniques from e-commerce to the cryptocurrency domain. The role also highlights the need for compliance and risk management, reflecting the regulatory scrutiny typical in the digital asset industry.

As an interviewer, I would prioritize candidates who demonstrate a blend of strategic vision and operational excellence. Key areas of evaluation include their ability to articulate past successes in offline marketing campaigns, their approach to team management, and their familiarity with cryptocurrency exchange operations. Given the dynamic nature of the industry, adaptability and problem-solving skills will be crucial. Candidates should be prepared to discuss specific examples of how they have optimized marketing strategies based on performance data and how they have managed cross-functional collaborations to achieve business goals.