Job Description
Responsible for the full lifecycle management of technical development-oriented online courses, including course design, packaging, promotion, enrollment, and operational execution. Collaborate with cross-functional teams to ensure alignment with business goals and user needs. Monitor and analyze course performance data and business logic to identify optimization opportunities and resolve anomalies promptly. Develop and implement user operation strategies based on data-driven insights, focusing on differentiated engagement for diverse user segments. Extract marketing value from course content through productization, highlighting key selling points and designing promotional materials. Continuously refine course business processes to enhance user experience and operational efficiency.
Key Responsibilities
- Lead the conceptualization and development of technical online courses, ensuring alignment with industry trends and educational standards.
- Coordinate with blockchain industry experts to curate content, validate technical accuracy, and ensure course relevance.
- Design and execute comprehensive marketing strategies, including promotional campaigns, pricing models, and user acquisition tactics.
- Monitor real-time course performance metrics, conduct root cause analysis for data anomalies, and implement corrective actions.
- Develop user segmentation frameworks, tailor engagement strategies for different audience profiles, and analyze feedback to drive product improvements.
- Collaborate with marketing teams to create compelling course introductions, sell point copy, and promotional assets for diverse platforms.
- Optimize course operational workflows to streamline enrollment processes, reduce friction, and improve conversion rates.
- Conduct A/B testing on course content and marketing materials to validate effectiveness and iterate improvements.
- Stay updated on emerging technologies and market demands to ensure course offerings remain competitive and innovative.
- Prepare detailed reports on course performance, user behavior, and market trends to inform strategic decisions.
Job Requirements
- Minimum 3 years of experience in online education product development, marketing, or operations, preferably in the blockchain or tech industry.
- Strong understanding of e-learning platforms, course creation tools (e.g., Articulate, LMS systems), and digital marketing channels.
- Excellent analytical skills with proficiency in data tools (e.g., Google Analytics, SQL, Excel) to interpret course performance metrics.
- Ability to develop and execute marketing strategies, including SEO, social media campaigns, and email marketing for course promotion.
- Experience in user segmentation, behavioral analysis, and personalized marketing techniques to enhance user engagement.
- Knowledge of blockchain technology and its applications to ensure course content is technically sound and relevant.
- Proven track record in improving course conversion rates, retention, and overall user satisfaction through iterative optimization.
- Strong communication and collaboration skills to work with technical teams, marketing departments, and external partners.
- Fluency in English and Chinese, with the ability to create multilingual promotional materials and communicate with global stakeholders.
- Proficiency in project management methodologies (e.g., Agile, Scrum) to coordinate course development and launch timelines.
- Advanced problem-solving skills to address technical, operational, and user-related challenges in course delivery.
- Experience with customer relationship management (CRM) systems to track user interactions and feedback.
- Ability to conduct market research and competitor analysis to identify gaps and opportunities in the online education space.
- Strong attention to detail and organizational skills to manage multiple course projects simultaneously.
- Knowledge of compliance requirements for online education platforms, including data privacy and content regulations.
