Job Description
This role is responsible for managing and optimizing the brand's social media presence to enhance influence, engagement, and conversion. The candidate will focus on growing the fan base, improving interaction rates, and driving measurable business outcomes through strategic social media initiatives.
Key Responsibilities
- Enhance brand influence on social media by increasing the fan base by 20% every quarter.
- Increase the average interaction rate (likes, shares, comments) of content to boost engagement.
- Improve the conversion effect of social media content, including monthly traffic growth through promotions.
- Enhance the conversion rate of users guided by social media (subscription/registration/transaction, etc.).
- Strengthen brand user stickiness by increasing the average user return rate by 15% and the proportion of users who revisit content.
- Cultivate brand loyal users or KOLs through social media community activities.
- Increase the proportion of user-generated content (UGC) to foster community engagement.
Job Requirements
- Proven experience in social media management and content strategy.
- Strong analytical skills to track and optimize performance metrics.
- Ability to create engaging content that drives interaction and conversions.
- Experience in community management and KOL collaboration.
- Familiarity with social media tools and platforms for scheduling and analytics.
- Creative mindset with a focus on innovation and trend awareness.
- Excellent communication and teamwork skills.
