Course Operation at tintinland

Job Description

Key Responsibilities

• Lead the conceptualization and development of technical online courses, ensuring alignment with industry trends and educational standards.
• Coordinate with blockchain industry experts to curate content, validate technical accuracy, and ensure course relevance.
• Design and execute comprehensive marketing strategies, including promotional campaigns, pricing models, and user acquisition tactics.
• Monitor real-time course performance metrics, conduct root cause analysis for data anomalies, and implement corrective actions.
• Develop user segmentation frameworks, tailor engagement strategies for different audience profiles, and analyze feedback to drive product improvements.
• Collaborate with marketing teams to create compelling course introductions, sell point copy, and promotional assets for diverse platforms.
• Optimize course operational workflows to streamline enrollment processes, reduce friction, and improve conversion rates.
• Conduct A/B testing on course content and marketing materials to validate effectiveness and iterate improvements.
• Stay updated on emerging technologies and market demands to ensure course offerings remain competitive and innovative.
• Prepare detailed reports on course performance, user behavior, and market trends to inform strategic decisions.

Job Requirements

• Minimum 3 years of experience in online education product development, marketing, or operations, preferably in the blockchain or tech industry.
• Strong understanding of e-learning platforms, course creation tools (e.g., Articulate, LMS systems), and digital marketing channels.
• Excellent analytical skills with proficiency in data tools (e.g., Google Analytics, SQL, Excel) to interpret course performance metrics.
• Ability to develop and execute marketing strategies, including SEO, social media campaigns, and email marketing for course promotion.
• Experience in user segmentation, behavioral analysis, and personalized marketing techniques to enhance user engagement.
• Knowledge of blockchain technology and its applications to ensure course content is technically sound and relevant.
• Proven track record in improving course conversion rates, retention, and overall user satisfaction through iterative optimization.
• Strong communication and collaboration skills to work with technical teams, marketing departments, and external partners.
• Fluency in English and Chinese, with the ability to create multilingual promotional materials and communicate with global stakeholders.
• Proficiency in project management methodologies (e.g., Agile, Scrum) to coordinate course development and launch timelines.
• Advanced problem-solving skills to address technical, operational, and user-related challenges in course delivery.
• Experience with customer relationship management (CRM) systems to track user interactions and feedback.
• Ability to conduct market research and competitor analysis to identify gaps and opportunities in the online education space.
• Strong attention to detail and organizational skills to manage multiple course projects simultaneously.
• Knowledge of compliance requirements for online education platforms, including data privacy and content regulations.