Job Description
This role is pivotal in shaping the future of our payment solutions by conducting comprehensive market research to analyze the payments landscape, customer demand, and user behavior drivers. You will collaborate closely with cross-functional teams to develop and execute strategies that expand international fiat payment method coverage, enhance payment conversion rates, and improve transaction speed. The position requires a deep understanding of competitive dynamics and the ability to lead initiatives that support diverse local currencies, geographies, and payment ecosystems. You will also be responsible for defining and tracking key performance metrics to ensure alignment with business objectives.
Key Responsibilities
- Conduct in-depth quantitative and qualitative market, customer, and user research to identify trends, pain points, and opportunities in the payments industry.
- Collaborate with Partnerships and Sales teams to design a strategic roadmap for expanding international fiat payment method coverage, optimizing conversion rates, and accelerating transaction speed.
- Perform competitive analysis to benchmark industry standards and position our payment solutions as market leaders in supporting local currencies and geographies.
- Develop and monitor OKRs (Objectives and Key Results) for payments coverage and conversion, ensuring consistent delivery against defined targets.
- Continuously analyze conversion funnels, identify bottlenecks, and implement data-driven improvements to enhance user experience and business outcomes.
- Create clear and effective product specifications, working with engineering teams to finalize technical requirements and ensure seamless integration.
- Lead the delivery of new payment integrations while maintaining and optimizing existing ones, coordinating cross-functional efforts for successful product launches.
- Provide actionable insights to stakeholders based on research findings and performance data to inform decision-making and strategy development.
- Stay updated on emerging payment technologies, regulatory changes, and market demands to ensure our solutions remain competitive and compliant.
- Document and communicate payment process improvements, success metrics, and challenges to maintain transparency across the organization.
Job Requirements
- Proven experience in market research, preferably in fintech or payment processing industries, with a strong track record of delivering actionable insights.
- Excellent analytical skills to interpret complex data sets and translate findings into strategic recommendations for payment solutions.
- Strong collaboration abilities to work effectively with Partnerships, Sales, and Engineering teams in achieving shared goals.
- Proficiency in OKR methodology and experience in setting, tracking, and optimizing performance metrics for payment-related objectives.
- Technical understanding of payment systems, APIs, and integration processes to support engineering teams in product development.
- Ability to design and execute data-driven experiments to test hypotheses about user behavior and payment performance.
- Excellent communication skills to present research findings, product specifications, and strategic plans to both technical and non-technical audiences.
- Experience with payment gateways, currency conversion tools, and international payment compliance frameworks is a plus.
- Strong problem-solving skills to address challenges in payment processing, such as fraud prevention, transaction speed optimization, and user adoption.
- Ability to prioritize tasks and manage multiple projects simultaneously while maintaining attention to detail and accuracy.
