Social Media Operation at OKX

Job Description

Key Responsibilities

• Develop and implement comprehensive social media strategies to drive follower growth, brand awareness, and user engagement through targeted activities, collaborations, and marketing tools.
• Lead the creation of high-quality, original content (text, images, videos) that reflects OKX's brand values and resonates with diverse audience segments across platforms like WeChat, Weibo, Douyin, and international networks.
• Collaborate cross-functionally with design, content, marketing, product, and other teams to conceptualize and execute innovative campaigns that align with business objectives.
• Monitor and analyze social media performance metrics (engagement rates, follower growth, click-through rates) to identify trends, optimize content calendars, and deliver data-driven insights for continuous improvement.
• Stay updated on emerging Web3 trends, industry news, and cultural shifts to ensure content remains relevant and timely, while providing actionable recommendations to the marketing team.
• Manage social media crisis communication and reputation management by monitoring public sentiment and responding to breaking news or trending topics strategically.
• Conduct competitor analysis to benchmark performance and identify opportunities for differentiation in the social media landscape.
• Develop and maintain a content calendar that balances brand messaging with audience interests, ensuring timely and consistent posting across all platforms.
• Collaborate with legal and compliance teams to ensure all social media content adheres to regulatory requirements and brand guidelines.

Job Requirements

• Proven experience (5+ years) in social media management, preferably in the fintech/Web3 industry, with a track record of driving measurable growth for high-profile accounts.
• Excellent understanding of Chinese social media ecosystems, including platform algorithms, user behavior, and content best practices for WeChat, Weibo, and Douyin.
• Strong creative and analytical skills to develop content concepts, track performance, and translate insights into actionable strategies for both social and marketing teams.
• Fluency in English and Mandarin, with the ability to communicate effectively across multicultural teams and audiences.
• Proficiency in social media analytics tools (Google Analytics, Hootsuite, Sprout Social) and data visualization software to monitor campaign performance and generate reports.
• Ability to work independently and collaboratively, balancing creative vision with strategic execution to meet business goals and maintain brand consistency.
• Knowledge of SEO, content marketing, and digital advertising principles to enhance online visibility and engagement across platforms.
• Excellent time management and organizational skills to handle multiple projects simultaneously while maintaining high-quality output standards.
• Strong communication skills to present findings and recommendations to stakeholders, including executives and cross-functional teams.
• Ability to adapt to fast-paced environments and evolving digital trends while maintaining a deep understanding of OKX's brand and product offerings.
• Experience with content management systems (CMS) and social media scheduling tools to streamline workflows and improve efficiency.
• Ability to create and manage paid social media campaigns, including budget allocation, ad creative development, and performance optimization.