Social Media Operation at WEEX

Job Description

Key Responsibilities

• Enhance brand influence on social media by increasing the fan base by 20% every quarter.
• Increase the average interaction rate (likes, shares, comments) of content to boost engagement.
• Improve the conversion effect of social media content, including monthly traffic growth through promotions.
• Enhance the conversion rate of users guided by social media (subscription/registration/transaction, etc.).
• Strengthen brand user stickiness by increasing the average user return rate by 15% and the proportion of users who revisit content.
• Cultivate brand loyal users or KOLs through social media community activities.
• Increase the proportion of user-generated content (UGC) to foster community engagement.

Job Requirements

• Proven experience in social media management and content strategy.
• Strong analytical skills to track and optimize performance metrics.
• Ability to create engaging content that drives interaction and conversions.
• Experience in community management and KOL collaboration.
• Familiarity with social media tools and platforms for scheduling and analytics.
• Creative mindset with a focus on innovation and trend awareness.
• Excellent communication and teamwork skills.