Jan 15, 2026 
26 mins to read Hey everyone, I'm COCO～
While organizing data in the MyJob.one backend this morning, I noticed an interesting phenomenon - the number of applications for the Golang Engineer position increased by 47% last month, while the competition ratio for the Product Lead position dropped by 12%. To be honest, this data had me sitting at my computer in stunned silence for quite a while...
Do you know? Last year at this time, the entire market was completely different. Back then, NFT projects were everywhere, and every founder was desperately searching for Growth Lead candidates. Alas, the market changes as quickly as the sudden thunderstorm I encountered in Berlin last week, even though the weather forecast said it would be sunny.
Customer Service: The Unsung Champions of Web3
Let's talk about the Customer Service position, which is often overlooked. Last week at a DAO organization's offline event in Singapore, I heard two developers complaining: "Our dApp's daily active users have increased, but our customer service team can't keep up with the questions in Discord..."
To be honest, I've seen this too often. Many Web3 companies spend lavishly on frontend development but treat customer service as a cost center. But let's think about it - it's like renovating a restaurant's facade but not hiring enough waitstaff. According to MyJob.one's data, the annual salary for excellent Web3 customer service specialists can now reach $80,000 to $120,000, especially those with basic smart contract knowledge and multilingual communication skills.
- Essential Skills: Discord/Telegram management, basic blockchain knowledge, crisis PR
- Unspoken Perks: Often receive early project token rewards
- Career Path: Community Manager → Operations Director → DAO Governance Specialist
Technical Director: Bridging Code and Strategy
Speaking of the Technical Director position, I can't help but mention a candidate I interviewed last month. He worked as a core developer at the Ethereum Foundation and is now considering transitioning into technical management. Well... to put it mildly, it's like seeing a Michelin-starred chef suddenly announcing plans to open a chain of restaurants.
In the Web3 field, a technical director needs more than just programming skills. Last week, at a closed-door meeting in San Francisco, the CTO of a Layer2 project shared a perspective: "When we evaluate technical managers, 60% is about system architecture thinking, 30% about team coordination skills, and only 10% about specific coding proficiency."
If you're considering this transition, here are some practical suggestions for you:
- Actively participate in project economic model design
- Try managing open-source communities on platforms like Gitcoin
- Learn basic tokenomics knowledge
Product Lead: Defining Products in a Decentralized World
When I mention the Product Lead position, I recall a female candidate I interviewed on Zoom the day before yesterday. She has five years of experience in traditional finance product roles, but her understanding of the AMM mechanism impressed even this seasoned Web3 professional. Do you know? She used a tea shop's loyalty points system to explain impermanent loss!
Today's Web3 product leads really need to be "polyglots": they must understand on-chain data metrics, design token incentives, and stay updated on regulatory developments. I've compiled a list of the most sought-after product skills for 2023:
- Ability to directly query blockchain data using SQL
- Familiarity with the pros and cons of major Layer2 solutions
- Hands-on experience with DAO governance
- Having led at least one successful airdrop campaign
To be honest, there are fewer than a few dozen people in the market who meet all these requirements. So if you meet several of these criteria, you really should start planning your career development seriously...
Growth Lead: Beyond Simple Acquisition Specialists
Speaking of the evolution of the Growth Lead position, it's almost like a novel. Last year at this time, everyone was still chasing Discord membership numbers and Twitter follower counts. Now? Last week, I met with a project team that was using on-chain active address retention rates to evaluate their growth team!
The skill matrix required for modern Web3 growth leads is astonishing:
- Data Analysis: Not only proficient in Google Analytics, but also skilled in Dune Analytics
- Community Building: From Discord management to organizing offline Meetups
- Partnerships: Cross-project collaboration and airdrop campaign design capabilities
Recently, there's been an interesting trend on MyJob.one: traditional Web2 growth experts who can add "designed at least one on-chain loyalty program" to their resumes see their interview invitation rates double.
Golang Engineer: The Understated Powerhouse
Now let's talk about the Golang Engineer position. To be honest, this role has been the epitome of "making significant gains quietly" over the past half-year. You might not believe this, but now senior Golang engineers' rates have reached parity with some small project's CTOs...
Why has this happened? Reflecting on it, there are roughly three reasons:
- Increased demand for client-side diversity following the Ethereum merge
- Continuous expansion of the Cosmos ecosystem
- Infrastructure projects' demand for high-performance languages
Last week, I happened to meet an engineer who had returned from Silicon Valley in a café in Tel Aviv. He previously wrote Java at a FAANG company, spent six months transitioning to Golang, and his salary increased by 40%. Hmm... is this investment return rate higher than most DeFi farming strategies?
Business Partner: The Super Connector of Web3
Finally, let's discuss the Business Partner position. This title might be common in Web2, but in the Web3 world, it's a completely different landscape. Last month, when I helped a decentralized storage project find a business partner, the resumes I received included former diplomats, founding members of cryptocurrency exchanges, and even the director of an NFT gallery...
The daily work of a modern Web3 business partnership lead might include:
- Talking about technical integrations with Layer1 foundation in the morning
- Participating in DAO governance votes in the afternoon
- Explaining the latest partnership plans on Twitter Spaces at night
To be honest, this might be the least "cutthroat" executive position in Web3 today. Because truly qualified candidates need to simultaneously possess traditional business development experience and deep Web3 connections. If you happen to be this type of talent... well, I suggest you update your resume on MyJob.one.
Wrapping Up: Change as the Only Constant
After writing all these words, my coffee has long gone cold. But do you know? Within the hours I've spent writing this article, three new job openings have appeared on the market...
Sometimes job seekers ask me, "COCO, which direction offers the best prospects?" Alas, to be honest, I can't give a definitive answer. It's like the train I saw at Zurich Station last week - the Web3 job market always has new platforms and routes.
But one thing I can confirm: the ability to continuously learn is more important than any single skill. Whether it's the Customer Service position or the Technical Director position, those who can adapt quickly to changes are always in highest demand.
(Confide this: after finishing this article, I suddenly feel like learning some basic Golang... Who knows how the market will transform next year?)
