Job Description
This position is responsible for the comprehensive operation and management of NFT product lines, driving the overall growth of NFT user base through strategic initiatives. The role involves in-depth analysis of NFT industry company operation models, monitoring global market trends, and formulating operation strategies to support business development. Key responsibilities include maintaining long-term relationships with existing users, identifying and engaging potential user segments, and establishing effective communication channels to understand customer needs in real-time. Additionally, the candidate will focus on expanding transaction volume and improving transaction frequency by implementing user acquisition, conversion, and retention programs.
Key Responsibilities
- Lead the full lifecycle management of NFT products, including market research, product optimization, and user engagement strategies
- Conduct competitive analysis of NFT industry players, tracking global market trends and identifying business development opportunities
- Develop and execute operation strategies to enhance user growth metrics, such as conversion rates, retention ratios, and transaction volumes
- Build and maintain a robust user relationship management system, including community engagement, customer feedback collection, and personalized service delivery
- Implement data-driven marketing campaigns to attract new users, convert trial users into active participants, and retain high-value customers
- Monitor key performance indicators (KPIs) related to NFT business operations, including user acquisition costs, transaction frequency, and market share growth
- Collaborate with cross-functional teams to align operation strategies with business objectives and product development roadmaps
- Stay updated on blockchain technology advancements and NFT market dynamics to ensure operation strategies remain innovative and competitive
- Prepare regular reports on operation performance, market trends, and strategic recommendations for senior management review
- Design and implement user growth programs that leverage both digital marketing channels and offline engagement strategies
Job Requirements
- Proven experience in NFT industry operations, with a minimum of 3 years in digital product management or similar roles
- Strong analytical skills to interpret market data, user behavior patterns, and business performance metrics
- Excellent understanding of blockchain technology fundamentals and NFT market mechanisms
- Proficiency in user acquisition strategies, including social media marketing, influencer partnerships, and referral programs
- Ability to develop retention strategies through personalized user experiences, community building, and customer loyalty programs
- Skilled in data analysis tools such as Google Analytics, Tableau, or Power BI for tracking KPIs and generating insights
- Excellent communication skills to engage with users, stakeholders, and cross-functional teams effectively
- Strong strategic thinking capabilities to identify market opportunities and formulate operation strategies
- Knowledge of digital marketing channels including SEO, SEM, content marketing, and email marketing
- Ability to work with blockchain platforms and smart contract systems for NFT product management
- Experience in managing user growth metrics through A/B testing, user segmentation, and conversion rate optimization
- Proficiency in English for communication and documentation, with additional language skills preferred
- Excellent problem-solving skills to address operational challenges and improve business performance
- Ability to develop and implement data-driven marketing campaigns for NFT user acquisition and retention
- Strong organizational skills to manage multiple projects simultaneously and meet deadlines
- Knowledge of NFT market trends, including emerging use cases and regulatory developments
- Experience in creating user engagement strategies that leverage social media, online communities, and content marketing
- Ability to analyze user feedback and implement improvements to enhance user experience and satisfaction
- Strong understanding of NFT transaction processes, including smart contract execution and marketplace dynamics
- Experience in developing and executing operation strategies that align with business growth objectives
