Community Operation at Bitget Wallet

Job Description

Key Responsibilities

• Develop and execute comprehensive social media strategies for overseas markets, focusing on platforms such as Telegram and Discord to drive engagement and growth.
• Create and curate high-quality content tailored to international audiences, including blog posts, videos, and interactive materials to attract and retain followers.
• Monitor and analyze user interactions, community feedback, and platform performance metrics to identify trends and areas for improvement.
• Plan and organize regular online events, AMAs (Ask Me Anything), and promotional campaigns to boost community participation and brand visibility.
• Collaborate with cross-functional teams to align content with marketing goals and ensure consistent brand messaging across all channels.
• Utilize customer service robots to provide timely responses to user inquiries, resolve issues, and maintain a positive user experience.
• Track key performance indicators (KPIs) such as follower growth, engagement rates, and conversion metrics to evaluate campaign effectiveness.
• Stay updated on emerging trends, platform algorithms, and user behavior to adapt strategies and maintain a competitive edge.
• Conduct regular audits of social media accounts to ensure compliance with platform policies and brand guidelines.
• Prepare detailed reports summarizing campaign performance, user insights, and recommendations for future initiatives.

Job Requirements

• Proven experience in social media management, preferably with a focus on overseas markets and platforms like Telegram and Discord.
• Excellent understanding of content creation, curation, and optimization techniques to maximize engagement and reach.
• Strong analytical skills to interpret data and generate actionable insights for improving social media performance.
• Fluency in English and at least one additional language to communicate effectively with international audiences.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and data analytics platforms (e.g., Google Analytics, Facebook Insights).
• Ability to design and execute interactive campaigns, including AMAs, contests, and Q&A sessions, to foster community growth.
• Excellent communication and interpersonal skills to engage with users, collaborate with teams, and maintain positive relationships.
• Attention to detail and organizational skills to manage multiple tasks and deadlines efficiently.
• Knowledge of digital marketing principles, including SEO, SEM, and audience segmentation, to support overall marketing efforts.
• Strong problem-solving abilities to address challenges related to user engagement, platform restrictions, and content performance.
• Experience with customer service automation tools to streamline interactions and improve response efficiency.
• Ability to work independently and as part of a team to achieve marketing objectives and company goals.
• Passion for digital trends and a proactive approach to staying informed about new tools and strategies.
• Excellent time management skills to handle multiple responsibilities simultaneously while maintaining high-quality output.
• Knowledge of brand management principles to ensure consistency in messaging and reputation building across platforms.