Marketing Lead
Job Description: - Lead the formulation of global market strategies and medium-to-long-term development plans, ensuring high alignment between marketing pathways and the company’s overall strategy as well as product iteration cycles. - Design and optimize systematic customer acquisition and growth funnels, providing strategic support and execution guarantees for the continuous improvement of the platform’s core business metrics (including transaction volume, TVL, and active users). - Establish and deepen the core brand positioning, overseeing the global communication matr